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University Of Massachusetts-Amherst - Fall 2012 | ||
Section 01 | ||
 | E-Commerce 2012 (8th Edition) by Kenneth C. Laudon, Carol Guercio Traver Hardcover, 912 Pages, Published 2011 ISBN-10: 0-13-801881-2 / 0138018812 ISBN-13: 978-0-13-801881-8 / 9780138018818 For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coher | |