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University Of Massachusetts-Amherst - Fall 2012 | ||
Section 01 | ||
 | By Francis Buttle: Customer Relationship Management, Second Edition Second (2nd) Edition (2nd Edition) by Francis Buttle, Stan Maklan Paperback, 522 Pages, Published 2008 ISBN-10: 1-85617-522-7 / 1856175227 ISBN-13: 978-1-85617-522-7 / 9781856175227 This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the | |