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University Of Massachusetts-Amherst - Summer 2012 | ||
Section 01 | ||
 | Internet Marketing: Integrating Online and Offline Strategies (3rd Edition) by Mary Lou Roberts, Debra L. Zahay, Richard Howells, Mark Unwin, Zahay Roberts Paperback, 512 Pages, Published 2012 ISBN-10: 1-133-62590-8 / 1133625908 ISBN-13: 978-1-133-62590-2 / 9781133625902 INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing i | |