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University Of Massachusetts-Amherst - Fall 2012 | ||
Section 01 | ||
 | Essentials of Marketing Research (with Qualtrics Printed Access Card) (5th Edition) by William G. Zikmund, Barry J. Babin, Zikmund/Babin Paperback, 480 Pages, Published 2012 ISBN-10: 1-133-19064-2 / 1133190642 ISBN-13: 978-1-133-19064-6 / 9781133190646 Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succin | |