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Suffolk University - Summer II 2012 | ||
Section W1 | ||
 | Branded Conservatives: How the Brand Brought the Right from the Fringes to the Center of American Politics (Politics, Media, and Popular Culture) (1st Edition) by Kenneth M. Cosgrove Paperback, 364 Pages, Published 2007 ISBN-10: 0-8204-7465-7 / 0820474657 ISBN-13: 978-0-8204-7465-6 / 9780820474656 This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement | |