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University Of Massachusetts-Amherst - Fall 2012 | ||
Section 01 | ||
 | Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them (3rd Edition) by Don E. Schultz, William A. Robinson, Lisa A. Petrison Paperback, 240 Pages, Published 1998 ISBN-10: 0-8442-3355-2 / 0844233552 ISBN-13: 978-0-8442-3355-0 / 9780844233550 This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine | |