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University Of Massachusetts-Amherst - Summer 2012 | ||
Section 01 | ||
 | Essentials of Entrepreneurship and Small Business Management (6th Edition) by Norman M. Scarborough, Doug Wilson, Thomas W. Zimmerer Paperback, 648 Pages, Published 2010 ISBN-10: 0-13-610959-4 / 0136109594 ISBN-13: 978-0-13-610959-4 / 9780136109594 This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success. The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Con | |