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St. Ambrose University - Fall 2012 | ||
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Basic Marketing Research: Using Microsoft Excel Data Analysis, (3rd Edition) by Alvin C. Burns, Ronald F. Bush, Burns/Bush Paperback, 391 Pages, Published 2011 ISBN-10: 0-13-507822-9 / 0135078229 ISBN-13: 978-0-13-507822-8 / 9780135078228 This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an int |