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Indiana State University - FALL 2010 | ||
Section 401 | ||
 | Cases in Public Relations Management (1st Edition) by Patricia Swann Paperback, 400 Pages, Published 2007 ISBN-10: 0-07-313565-8 / 0073135658 ISBN-13: 978-0-07-313565-6 / 9780073135656 Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases | |