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Massachusetts College Of Liberal Arts - Fall 2012 | ||
Section 01 | ||
 | Marketing Management: A Customer-Oriented Approach by Professor Kenneth E. Clow, Donald E. (Edward) Baack, Professor Donald (Pittsburg State University) Baack, Kenneth E. (University Of Louisiana At Monroe) Clow Hardcover, 568 Pages, Published 2009 ISBN-10: 1-4129-6312-5 / 1412963125 ISBN-13: 978-1-4129-6312-1 / 9781412963121 Unlike marketing management texts that are versions of principles texts, this text is based on three concepts not found in the competition: - A focus on customer service is central. This concept is presently gaining much attention in research and practice. It provides students with an understand | |