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University Of Massachusetts-Amherst - Summer 2012 | ||
Section 01 | ||
 | Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism) (6th Edition) by Stanley J. Baran, Dennis K. Davis, Paul K. Davis Paperback, 416 Pages, Published 2011 ISBN-10: 0-495-89887-2 / 0495898872 ISBN-13: 978-0-495-89887-0 / 9780495898870 MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of med | |