 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
St. Ambrose University - Fall 2012 | ||
Section A | ||
 | Social Media Marketing: The Next Generation of Business Engagement (1st Edition) by Dave Evans, Contributor-Jake Mckee, Susan Bratton (Foreword) Paperback, 408 Pages, Published 2010 ISBN-10: 0-470-63403-0 / 0470634030 ISBN-13: 978-0-470-63403-5 / 9780470634035 How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long–term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population u | |