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University Of Massachusetts-Boston - Summer 2012 | ||
Section 01A | ||
 | Loose Leaf Marketing: The Core (4th Edition) by Roger Kerin, Steven Hartley, William Rudelius Loose Leaf, Published 2010 ISBN-10: 0-07-747362-0 / 0077473620 ISBN-13: 978-0-07-747362-4 / 9780077473624 Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and pac | |