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Worcester State University - FALL Semester 2012 | ||
Section E1 | ||
 | Marketing Management for Nonprofit Organizations (3rd Edition) by Adrian Sargeant Paperback, 520 Pages, Published 2009 ISBN-10: 0-19-923615-1 / 0199236151 ISBN-13: 978-0-19-923615-2 / 9780199236152 The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising m | |