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Bradley University - SPRING 2011 | ||
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 | Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (1st Edition) by Joanne Scheff Bernstein, Philip Kotler (Foreword), Robert Powell Hardcover, 294 Pages, Published 2006 ISBN-10: 0-7879-7844-2 / 0787978442 ISBN-13: 978-0-7879-7844-0 / 9780787978440 Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service th | |