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International Academy of Design & Tech -Schaumburg - Term 1 2012 | ||
Section ONSITE | ||
 | Fashion Public Relations (1st Edition) by Sar Perlman, Gerald J. Sherman Paperback, 391 Pages, Published 2010 ISBN-10: 1-56367-775-X / 156367775X ISBN-13: 978-1-56367-775-5 / 9781563677755 With the media's increasing weight on public opinion, a positive public image has become an integral part of management and a vital factor in business success-especially in the fashion industry. This textbook will deliver a practical approach to the world of public relations and image management, wi | |