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Lamar University - LU SPRING 2011 | ||
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 | Marketing Research Essentials (7th Edition) by Carl Mcdaniel Jr., Roger Gates (Dss Research), Prof Carl Mcdaniel, Cram101 Textbook Reviews Paperback, 528 Pages, Published 2009 ISBN-10: 0-470-16970-2 / 0470169702 ISBN-13: 978-0-470-16970-4 / 9780470169704 Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing research | |