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University of Massachusetts-Lowell - Summer 2012 | ||
Section 011 | ||
 | Business Strategy: An Introduction (3rd Edition) by George Stonehouse, David Edgar, Professor David Campbell Paperback, 392 Pages, Published 2011 ISBN-10: 0-230-21858-X / 023021858X ISBN-13: 978-0-230-21858-1 / 9780230218581 Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied | |