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Belmont Abbey College - SPRING 2011 | ||
Section 01 | ||
 | The Anatomy of Buzz: How to Create Word of Mouth Marketing (1st Edition) by Emanuel Rosen Paperback, 303 Pages, Published 2002 ISBN-10: 0-385-49668-0 / 0385496680 ISBN-13: 978-0-385-49668-1 / 9780385496681 The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights.As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from mo | |