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Kettering University - Summer 12/13 | ||
Section 07 | ||
 | Marketing Management (1st Edition) by Greg W. Marshall, Mark W. Johnston, Cram101 Textbook Reviews, Marketing Management (International Edition) Hardcover, 768 Pages, Published 2009 ISBN-10: 0-07-352979-6 / 0073529796 ISBN-13: 978-0-07-352979-0 / 9780073529790 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, | |