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Boston College - Summer 2012 | ||
Section 01 | ||
 | Buyology: Truth and Lies About Why We Buy (Reprint Edition) by Martin Lindstrom, Paco Underhill (Foreword) Paperback, 272 Pages, Published 2010 ISBN-10: 0-385-52389-0 / 0385523890 ISBN-13: 978-0-385-52389-9 / 9780385523899 Buyology: Truth and Lies about Why We BuyHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our sub | |