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Indiana - Purdue University Indianapolis - Spring 2008 | ||
Section 21110 | ||
 | This Business of Music Marketing and Promotion, Revised and Updated Edition (1st Edition) by Tad Lathrop, Jim Jr. Pettigrew Hardcover, 308 Pages, Published 2005 ISBN-10: 0-8230-7729-2 / 0823077292 ISBN-13: 978-0-8230-7729-8 / 9780823077298 The maxim in the music industry has always been You can t make it on talent alone, and with "This Business of Music Marketing & Promotion, " you don t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all sup | |