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Bemidji State University - Fall 2012 | ||
Section 01 | ||
 | CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Consumer Application & Hardware - OMG) (4th Edition) by Paul Greenberg, Marc Benioff Hardcover, 688 Pages, Published 2009 ISBN-10: 0-07-159045-5 / 0071590455 ISBN-13: 978-0-07-159045-7 / 9780071590457 A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise. Social CRM is critical to business suc | |