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Bemidji State University - Fall 2012 | ||
Section 01 | ||
 | MM (with Marketing CourseMate with eBook Printed Access Card) (2nd Edition) by Dawn Iacobucci Paperback, 256 Pages, Published 2011 ISBN-10: 0-538-48134-X / 053848134X ISBN-13: 978-0-538-48134-2 / 9780538481342 MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, i | |