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Becker College - 2012FA | ||
Section W01 | ||
 | Marketing (Quickstudy Reference Guides - Academic) by Staff Barcharts Inc., Robert Murdoch, Robert Murdick, Lisa Drucker Pamphlet, 4 Pages, Published 2002 ISBN-10: 1-57222-632-3 / 1572226323 ISBN-13: 978-1-57222-632-6 / 9781572226326 This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students. Topics covered include: - government & target markets - market segments - international markets - product life cycle - communications in marketing - distributi | |