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Baker University - October 2012

Textbooks for Course Cohort BBA 455

Section 011

      
Strategic Management ()
by Richard B. Robinson, John A. Pearce
Hardcover, 976 Pages, Published

ISBN-10: 0-07-802929-5        / 0078029295

ISBN-13: 978-0-07-802929-5 / 9780078029295

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management," 13e. This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning


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