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St. Cloud State University - Fall 2012 | ||
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 | CSM 381: Consumer Marketing Management Course Readings (University of Alabama) (13th Edition) by J. Paul Peter, James Donnelly Jr, Shirley Darr (Editor) Paperback, 288 Pages, Published 2012 ISBN-10: 0-07-802884-1 / 0078028841 ISBN-13: 978-0-07-802884-7 / 9780078028847 "Preface to Marketing Management," 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfec | |