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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures (1st Edition) by Frans Johansson, Eve Johansson Hardcover, 224 Pages, Published 2004 ISBN-10: 1-59139-186-5 / 1591391865 ISBN-13: 978-1-59139-186-9 / 9781591391869 Enter innovation's most fertile breeding ground. Why is it that so many world-changing insights come from people with little or no related experience? Charles Darwin, after all, was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to |