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La Salle University - SPRING 2011 | ||
Section 01 | ||
 | Media Research Techniques (2nd Edition) by Dr Arthur Asa Berger, Second Edition Paperback, 184 Pages, Published 1998 ISBN-10: 0-7619-1537-0 / 0761915370 ISBN-13: 978-0-7619-1537-9 / 9780761915379 Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research bot | |