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St. Cloud State University - Fall 2012 | ||
Section 01 | ||
 | Designing Brand Identity: An Essential Guide for the Whole Branding Team (3rd Edition) by Alina R. Wheeler Hardcover, 320 Pages, Published 2009 ISBN-10: 0-470-40142-7 / 0470401427 ISBN-13: 978-0-470-40142-2 / 9780470401422 Product Description Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or | |