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Loyola University New Orleans - Fall 2012 | ||
Section 001 | ||
 | Public Relations: Strategies and Tactics (10th Edition) by Dennis L. Wilcox, Glen T. Cameron Hardcover, 624 Pages, Published 2011 ISBN-10: 0-205-77088-6 / 0205770886 ISBN-13: 978-0-205-77088-5 / 9780205770885 Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. | |