 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Loyola University New Orleans - Fall 2012 | ||
Section 001 | ||
 | Strategic Public Relations Management: Planning and Managing Effective Communication Programs (LEA's Communication Series) (Routledge Communication Series) (2nd Edition) by Erica Weintraub Austin, Bruce E. Pinkleton Paperback, 430 Pages, Published 2006 ISBN-10: 0-8058-5381-2 / 0805853812 ISBN-13: 978-0-8058-5381-0 / 9780805853810 This second edition of Erica Weintraub Austin and Bruce E. Pinkletons popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planni | |