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Eastern Michigan University - Fall 2012 | ||
Section 17303 | ||
 | Contemporary Direct and Interactive Marketing (Third Edition) (3rd Edition) by Martin Baier, Lisa D. Spiller Paperback, 467 Pages, Published 2012 ISBN-10: 1-933199-37-7 / 1933199377 ISBN-13: 978-1-933199-37-5 / 9781933199375 Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and interactive marketing today. Today's consume | |