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Avila University - Fall 2012 Traditional | ||
Section 01 | ||
 | Marketing Strategy, (5th Edition) by O. C. Ferrell, Michael D. Hartline, Hartline Ferrell Paperback, 768 Pages, Published 2010 ISBN-10: 0-538-46738-X / 053846738X ISBN-13: 978-0-538-46738-4 / 9780538467384 Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward app | |