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Fontbonne University - Fall '12-'13 | ||
Section 01 | ||
 | Advertising Creative: Strategy, Copy, and Design (2nd Edition) by Jean M. Grow (Editor), Thomas (Tom) B. Altstiel (Editor), Tomas B. Altstiel Paperback, 368 Pages, Published 2009 ISBN-10: 1-4129-7491-7 / 1412974917 ISBN-13: 978-1-4129-7491-2 / 9781412974912 Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide | |