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St. Cloud State University - Fall 2012 | ||
Section 01 | ||
 | The Law of Marketing (Special Topics Collection) (2nd Edition) by Lynda J. Oswald Paperback, 448 Pages, Published 2010 ISBN-10: 1-4390-7924-2 / 1439079242 ISBN-13: 978-1-4390-7924-9 / 9781439079249 Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associate | |