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La Salle University - FALL 2010 | ||
Section BA | ||
 | Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series) (1st Edition) by Janel M. Radtke, D.M. Radtke Paperback, 256 Pages, Published 1998 ISBN-10: 0-471-17464-5 / 0471174645 ISBN-13: 978-0-471-17464-6 / 9780471174646 Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology bring | |