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Lindenwood University - FALL Semester '12 | ||
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 | Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (Business Books) (2nd Edition) by Jack Trout (Autor: Al Ries (Autor), L. Ries Hardcover, 224 Pages, Published 2005 ISBN-10: 0-07-146082-9 / 0071460829 ISBN-13: 978-0-07-146082-8 / 9780071460828 It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their | |