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Lasell College - Summer II 2012 | ||
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 | Marketing to Seniors: Second Edition (2nd Edition) by Michael C. Walker Paperback, 276 Pages, Published 2004 ISBN-10: 0-7596-9115-0 / 0759691150 ISBN-13: 978-0-7596-9115-5 / 9780759691155 Marketing to Seniors, Second Edition, is designed to take the reader through the typical steps of developing a marketing plan, researching the market and how to advertise and sell to your target market. More than that, this award winning book covers granting credit to senior customers and the associ | |