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Fontbonne University - Summer 2012 | ||
Section 040 | ||
 | Framework for Marketing Management (5th Edition) by Philip Kotler, Kevin Lane Keller, Kotler Keller Paperback, 360 Pages, Published 2011 ISBN-10: 0-13-253930-6 / 0132539306 ISBN-13: 978-0-13-253930-2 / 9780132539302 Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. | |