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Indiana State University - SPRING 2011 | ||
Section 001 | ||
 | Essentials of Marketing Research (3rd Edition) by William G. Zikmund, Barry J. Babin, Wayne Desarbo, Barry J. Fabin Paperback, 414 Pages, Published 2006 ISBN-10: 0-324-32087-6 / 0324320876 ISBN-13: 978-0-324-32087-9 / 9780324320879 Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing te | |