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Lindenwood University - LCIE - Spring QTR | ||
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By Philip Kotler, Gary Armstrong: Principles of Marketing Thirteenth (13th) Edition (13th Edition) by Gary Armstrong, Philip T. Kotler Hardcover, 744 Pages, Published 2009 ISBN-10: 0-13-607941-5 / 0136079415 ISBN-13: 978-0-13-607941-5 / 9780136079415 Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-va |