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Lindenwood University - LCIE - Spring QTR | ||
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 | Essentials of Mass Communication Theory (1st Edition) by Dr. Arthur Asa Berger Paperback, 224 Pages, Published 1995 ISBN-10: 0-8039-7357-8 / 0803973578 ISBN-13: 978-0-8039-7357-2 / 9780803973572 Using illustrations from popular genres - in particular film and television - Arthur Asa Berger combines his in-depth knowledge of the mass communications field with his characteristic ability to translate complex theories and models into comprehensible terms and accessible language. The text conclu | |