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Missouri State University - Spring 2012 | ||
Section 803 | ||
 | Selling Today: Creating Customer Value and ACT! CRM Software Pkg (10th Edition) by Gerald L. Manning, Barry L. Reece, Michael Ahearne Hardcover, 592 Pages, Published 2006 ISBN-10: 0-13-222177-2 / 0132221772 ISBN-13: 978-0-13-222177-1 / 9780132221771 For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by of | |