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Avila University - Fall 2012 Traditional | ||
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 | Contemporary Strategy Analysis: Text Only (7th Edition) by Robert M. Grant (Eni Professor Of Strategic Management, Cram101 Textbook Reviews, Bocconi University, Georgetown University) Paperback, 516 Pages, Published 2010 ISBN-10: 0-470-74710-2 / 0470747102 ISBN-13: 978-0-470-74710-0 / 9780470747100 Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice | |