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Missouri State University - Summer 2012 | ||
Section 002 | ||
 | Marketing Express (2nd Edition) by William M. Pride, O. C. Ferrell Paperback, 496 Pages, Published 2010 ISBN-10: 0-538-46681-2 / 0538466812 ISBN-13: 978-0-538-46681-3 / 9780538466813 "Marketing Express 2/e" is Pride/Ferrell's condensed version of their "Foundations of Marketing, 4/e". In this edition of "Marketing Express", the authors do not include the cases and end-of-book appendices in "Foundations", and thus offer greater flexibility for those who prefer a briefer text with | |