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Lindenwood University - LCIE - Spring QTR | ||
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 | Health Care Marketing: Tools And Techniques (3rd Edition) by John L. Fortenberry Hardcover, 336 Pages, Published 2009 ISBN-10: 0-7637-6327-6 / 0763763276 ISBN-13: 978-0-7637-6327-5 / 9780763763275 Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketi | |