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Missouri State University - Spring 2012 | ||
Section 772 | ||
 | Essentials of Marketing Management (1st Edition) by Greg W. Marshall, Mark W. Johnston Paperback, 416 Pages, Published 2010 ISBN-10: 0-07-802878-7 / 0078028787 ISBN-13: 978-0-07-802878-6 / 9780078028786 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, | |