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Missouri State University - Fall 2012 | ||
Section 001 | ||
 | The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) (1st Edition) by John R. Zaller Paperback, 382 Pages, Published 1992 ISBN-10: 0-521-40786-9 / 0521407869 ISBN-13: 978-0-521-40786-1 / 9780521407861 In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad rang | |