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Washington University - St. Louis - Fall 2012 | ||
Section 01 | ||
 | American Icon: Alan Mulally and the Fight to Save Ford Motor Company (1st Edition) by Bryce G. Hoffman Kindle, 434 Pages, Published 2012 ISBN-10: 0-307-88605-0 / 0307886050 ISBN-13: 978-0-307-88605-7 / 9780307886057 THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General | |